Hi, This is Atishya & I have prepared a detailed documentation of our Hackathon project on Evaluating the Home Eye checkup feature on Lenskart App. Let’s get to it!
This design assignment is a part of the 2022 DESIGNATHON conducted as part of the UX Mastery Course. We were a total of 50 students who were divided into 9 groups and we were asked to pick a problem statement from a list of 10 statements and race against time.
The goal of this assignment is to demonstrate how you work through a design problem, come up with solutions, and present the results to the team.
Lenskart is Indian optical prescription eyewear, retail chain, based in Faridabad. As of September 2020, Lenskart had 500+ stores in over 40 cities in India. Its manufacturing facility in New Delhi manufactures 3 lakh glasses a month.
The task ahead consists of two parts for the successful completion of the project.
Part 1: Evaluative research into the existing flow and understanding of how the product is perceived from the eyes of the users.
Part 2: A re-design of the flow of the app taking into consideration the insights and conclusion drawn from the evaluative research.
Increase retention rates so as to help with revenue generation for the product company by evaluative the bounce rate of the existing experience